Ja Morant is on the precipice ...

Ja Morant is at an inflection point. He’s replaced Kyrie Irving as a top pitchman for Nike, been tabbed as an endorser for Powerade and is one of the brightest, young superstars in the NBA.

He’s far too important to the NBA’s future to find himself caught in what, at best, could be described as immature behavior — and at worst, dangerous.

In a report from the Washington Post, it outlined three separate incidents — one where he allegedly assaulted a teenager in his neighborhood where the teen alleged Morant had a gun in his waistband (the police report did not say Morant pulled out the weapon), another where he and nine friends pulled up at a Finish Line in a mall to handle a dispute concerning his mother and the most recent allegation where someone riding in Morant’s car apparently pointed a laser at members of the Indiana Pacers’ traveling party — none of which paints Morant or people in his circle in a positive light.

Morant denies each instance, with his lawyer and agent issuing a statement in the aftermath of the story. And for the record, he hasn’t been formally charged with anything criminal. Punching a teenager repeatedly after a backyard basketball game, or threatening a mall security guard by saying aloud you’ll find out what time he gets off isn’t something the NBA can wrap its arms around, even if it wants to. You can’t even file “immaturity” as a misdemeanor.

For now, perhaps, he has the benefit of the doubt because there’s been no reported priors of bad behavior. One incident by itself can be written off in the micro. But the macro doesn’t look good in the moment.

It is now part of his social credit report. Some things, through time, manage to dissipate. But only through a pattern of behaviors that indicate a full distance from these instances will they roll off in the long term.

Morant is living off currency Allen Iverson unwillingly curated, both on the floor and off. Iverson, in his own words, “took the ass whooping for guys to be who they really are” back in his day. He was a rebel, loved by the grassroots, but largely misunderstood by the masses who didn’t know how to contextualize someone who didn’t fit into the clean-cut image of NBA players back then.

Morant is one of the few young NBA superstars from the States, which also means one can assume he’ll factor into USA Basketball in the coming years. It’s not that many marketable, young, available superstars, especially as the Kevin Durants and Stephen Currys get closer to the twilight. At some point, the next crop of magnetic players will take the mantle, but there aren’t many Americans to go around.

The NBA needs Morant to succeed, regardless of the market he’s in. And Morant has to help himself in the meantime. But Morant — and the Grizzlies, by association, have flown a little too close to the sun. There was the Friday night incident with Fox Sports television analyst and Pro Football Hall of Famer Shannon Sharpe in Los Angeles, where verbal shots were served and volleyed headed into halftime. Even Morant’s dad, Tee Morant, was barking at Sharpe before things settled down.

In some ways, it adds to the texture of the league, the proximity of its players getting into it with a famous athlete and fan in Sharpe. But that texture has to be careful before it turns into something trending toward dangerous.

Let’s assume the laser-pointing incident toward the Pacers wasn’t a gun and just something with a red dot that could get the unsophisticated civilian spooked and concerned in the moment.

Considering the Grizzlies play their home games in Memphis, Tennessee, does that seem like a smart move for Morant or someone in his circle to randomly be playing around like that?

The common thread you’ll hear about Morant is he’s not a bad guy — as if that matters. As if we can identify the difference between good and bad, or locate where the line is between the two. Whatever he is inherently only matters but so much, while what he shows is far more critical. Not only to his reputation, but his future in this very big but very small ecosystem. It’s one that can be unfair and unforgiving while similarly showing grace if it is decided he’s one of the chosen ones.

Morant has so much to gain, if he recognizes what’s in front of him. But just as important, he — or someone he holds close — must realize he has just as much to lose.